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HAPPINESS
YOU CAN WEAR

Look good, do good - for people, planet or animals - the choice is yours.

DISCOVER

THE WORLD NEEDS
SOME HAPPINESS

Happiness is dropping —

for people, animals, and the planet.
We think that needs to change.
Not with noise. But with small, real things

that lift everyone up.
One groovy moment at a time.

Groovy Picks

PICK YOUR
FAVORITE PIECES

Our clothing is circular, soft, 100% organic and full of soul.
You just pick what makes you feel good.

CHOOSE
YOUR IMPACT

Every purchase supports people, animals, or the planet — you choose who gets the happiness.

WE SHOW THE PROJECTS ONLINE

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You shop, we do the good stuff —

and share it with the world.
Follow the joy you helped create.

WATCH THE HAPPINESS

We’ve just started — so there’s nothing to show (yet).
But that’s where it gets exciting.

If you're one of the first 100 people to support us, you won’t just be buying a product — you’ll help shape our very first 10 happiness projects.
Out of those 100 early supporters, we’ll pick 10 people to decide what we do first.
Want to see your idea come to life? Let’s make it happen — together.

GIVE YOUR CLOTHES A SECOND LIFE

Our clothes are made to last. But when you're ready for something new, that doesn't mean it's the end. We help you turn your old pieces into something groovy again.